Video Creation School/Recording/Getting Employees To Shoot Video For Your Business!

Getting Employees To Shoot Video For Your Business!

Friday, January 20, 2023

This episode was created because I was recently asked "When using employees to gather random video footage, what are some tips that you recommend?"

1. Show them examples of the videos you want to create. This allows them to see the shots they are trying to get.

I do this with my video clients whenever they come to me with a new video idea. I ask if they have any examples videos they have seen. This allows me to get a feel for what they are looking for and it speeds up the production of the video.

2. Give them shooting tips.

If you want employees or volunteers to go out and get footage for you then make sure you set them up for success. If they aren't really videographers then give them some tips on how to get the shots you want.

If you don't have any tips then send them over to videocreationschool.com 😁

•Thinking in 360 degrees is a tip I use when shooting. What is a unique angle I can get on this shot to make it stand out a little more.

•wide/medium/tight is another tip. When you pick your subject, get a wide shot to establish what is going on, get a medium shot to show a little more detail, then get a tight shot to really show the viewer what you want them to see. You don't have to use all of these shots but it will give you a lot more shots to choose from and forces the person behind the camera to look at the situation differently.

•Shoot in slow motion so if they get a little shaky, you can slow the footage down in editing. If they can't shoot in slow motion, shoot in 4k so you have better quality footage.

If you want to really invest in some stabilization then you can get something like the DJI gimbal or the light stand I use to capture things like time-lapses

3. Know Your End Goal

If you know you want this video to go on youtube, your website, facebook etc... then shoot horizontally. If you want to create content specifically for platforms like tik tok or instagram reels then shoot video vertically.

If you don't know the end goal of the video then you don't know how to properly capture the footage.

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Hi, I Am
Matt Peet

VCS Creator/Host

I travel around the country shooting videos for entrepreneurs and conferences to help them sell more stuff. I am taking that knowledge and passing it on to you so you can sell more!