You NEED Video in 2023.

Check out the awesome research done by Wyzowl on why you need video in 2023.(https://www.wyzowl.com/video-marketing-statistics/)

What is up my entrepreneur friends!

You KNOW Video is Vital... right?

You are here because you've been thinking about using video to grow your business but you haven't been fully convinced enough to pull the trigger and make it happen yet so we are going to talk about that for a few minutes!

Before We Get Into The stats:

First point I want to make is not backed up by any numbers or stats but think about this for a second. All of the influential entrepreneurs you follow online (think Russell Brunson, Gary Vee, Steve Larsen, etc...) use video to get their name out there. People love consuming their content so they are top of mind when it comes to solving their problems.

That's one big reason I decided to start VCS. I want to be who you think of when you are trying to create videos for your business.

That, and if you think about it, creating consistent videos for your business will help you become better in other areas of your life. Maybe you want to speak on stage, videos help you get comfortable in front of people. Maybe you want to get better at selling, creating better hooks, telling better stories, etc... you get the point. If you put out more videos you can just get better...

Let's Look At Some Studies That People Have Done.

Having videos on your website can help retention. People stick around on your site watching relevant content and the bounce rate on your site is longer. People don't leave as fast so it tells google that people must like your content because they are spending so much active time on the pages.

I found a great resource that talks all about video marketing and you should go check out the full post at Wyzowl but let's talk about a few key pieces of data they have.

87% of marketers say video has helped them increase traffic and 81% of marketers say video has helped them directly increase sales.

I'm a moderator on a large, business based, facebook group (tens of thousands of people) and the number one question that people post is "How do I get more traffic to my thing". There are many ways to get traffic but one great way is to use video and many of the other ways include a video element.

You can do so much with video to drive traffic that it's a great place to start because of it's repurpose-ability. If you have a podcast, record the video too and use clips of it on social media. Video clips from podcasts are huge on tik toks and reels right now.

Have You Asked For Testimonial Videos?

Ask your clients to record a testimonial on their phone (holding the phone landscape if possible) and send it over to you. You can use those because testimonials are GOLD. Then you can strip the audio and use it in podcasts if you have one. You can transcribe it and sprinkle them in your content to show social proof. You can add them to sales pages and on social media.

Think About The Content You Are Already Creating.

When you speak on a stage, talk with the conference you are speaking at and get permission to set up a camera and record it so you can use clips to market with. You can also use that as an added bonus to products/services that you sell.

For example, if I speak from stage about the "how to craft the first 2 seconds to help keep attention" then I can use that recording as a lead magnet, bonus, or upsell on other products I sell.

88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Selling is important for a business right? Money is oxygen for a business anyways...

I know that whenever I go to make a large purchase I watch every video I can about the product to make sure it's what I need before I move forward.

For instance, I recently signed up for clickfunnels during their black friday sale and I watched the video a couple of times because it was a $2000 purchase. The video sold to me emotionally and logically and justified the purchase.

Lastly, the Wyzowl posts states that People are two times more likely to share videos with people than any other type of content.It's better than blog posts, social media posts, etc... Video is the leader.

And that is why you NEED video in 2023.